Buisness opportunity

This document can prove to be a major milestone with regards to the development of a securities industrying visualise for the Electrolux declination dryers, a increase of an American firm to be launched in the German trade. This market plan intends to capture the German market with a full moon laid shine disruptive marketing strategy. This marketing plan looks at the present market with all the existing market players in this field, and seeks to signalise trends which will influence the market capableness in the coming years.It looks at the position of the Electrolux brand in the German market, the strengths and weaknesses of the harvest-home under subject Tumble dryer. Moreover, these characteristics will be studied to know their influence on the node and threats in the marketplace. The analysis of this plan identifies a number of probable target markets whose requirements very closely match by the advantages provided by the Electrolux fall in dryers. Finally the m arketing plan will set penetration targets for the intersection point and list down the main strategies that are needed to do so.This compensate lists down some major points that are needed to make a complete analysis of the American product for the German market. INTRODUCTION The Electrolux concourse was founded in the year 1910 as Elektromekaniska AB, and changed its name to Electrolux in 1919. The friendship was a holding company in 1928 and now is an independent company. The company has been highly successful in attracting the international customers, worldwide and has successfully gained a braggart(a) market in the white goods industry.The concerned product Electrolux is a develop product and reviewers acknowledge that it provides a decent amount of functionality that is needed by consumers. A PROPOSED MARKETING PLAN TEMPLATE A properly demonstrable and executed marketing plan will outline the costs, gross revenue, advertisements and promotional figures of the wait on of introducing Electrolux tumble dryers in the German market. These types of marketing plans where disruptive marketing effectiveness is being aimed at, it is better to help customers with less expensive and culturally adjustive products.The marketing plan starts with the thought process about the central logical argument activities that will be involved in the marketing of the product. 1. Who are the potential customers and the targeted customers? 2. How will the company price the product after evaluating the buying potential of the buyer? 3. What are the possible channels, gross sales and methods that can be occupied for the effective marketing of the Electrolux tumble dryers? 4. What is the time frame and plan to legislate the marketing plans? A typical structure of a proposed marketing plan for the launch of the product in the German markets is represented be depressedA. figure Analysis In this part, the analysis of the targeted German market is done with references to t he pursual issues. These issues may be related to the geographical image, present German market situation, competitive analysis of the different brands present in the German market, German customer or end user analysis, Electrolux tumble dryer product review and its distribution. Environment Analysis 1. German Demographic trends (age, gender, family size of it, family life cycle, income, occupation, education, religion, race, nationality) 2.German thriftiness and pecuniary trends 3. Technical Backdrops and Trends 4. Political Issues and Laws 5. German Communal Trends 6. Civilizing Trends within the societies 7. fabric sum Trends/Issues 8. Predictable impact of the Internet on the product marketing plan and Industry, both today and in the future Market internet site 1. German Market Situation 2. Size of total German market 3. Growth trend of total German market 4. Key elements that regard the German market scenario Competitive Situation 1. SWOT Analysis (strengths/weaknesses/o pportunities/threats) 2.Listing down of linchpin competitors and their market position with context to the German scenario 3. Evaluation of the size of the competitors and their revenue analysis 4. The German Market share of for each one of the key competitors 5. Sales trends of key competitors 6. Strong point of key competitors compared to the product or services. 7. Promotion strategies of key player and their likely impact on your product 8. Unique Selling Proposition of the product that can attract the customer 9. Competitors likely response to your Advertising/Promotion program and your planned counter- measuresDistribution and Supply Situation 1. To organize an efficient distribution channel 2. significance of each distribution channel in terms of Percent of business sales Development potential Competitive status B. Goals and Objectives The marketing plan as well as aims to define the goals of the company and devising the correct strategy. These complicate the followin g 1. Financial objectives under this, the following are to be considered vernacular sales, Cost of products, Gross margins, Net profit and ROI. 2.Marketing objectives under this, the following are to be considered, sales revenue, total ales, and market share and distribution levels. This will also include a marketing timetable which lists all the marketing, advertising and promotional activities. CONCLUSION By choosing to invest in Germany, the investor would be able to be a groundbreaker in the international market that US is trying to establish. The investor would enjoy the benefits of low taxes, and easy penetration. The track record of the economic growth of Germany only shows that the company is worth place in.There is a small risk of rental yields liberation down for the White goods market, this is because the country is improving on its international market and chances are, more and more people would come in the country. Comparing the risks and the benefits of investing in the German market, it is better to choose to invest than choosing not to. rootage List 1. Economist parole Unit. 2005. Country Profile 2005 Germany . The Economist Intelligence Unit Limited 2. Export Development United States 2006. Exporting globally A Guide for White Goods Businesses .