Thursday, January 30, 2020

There are certain actions Essay Example for Free

There are certain actions Essay There are certain actions we take during our youth that we come to regret later on in life. Usually, such mistakes are attributed to the follies of youth and can simply be looked back on in hindsight. For most people, they can look back at that particular event and simply shrug it off and chalk it off to experience. I cannot accept that I made that kind of mistake in my life because I feel that if I had made the right decision then, I would not be regretting the repercussions I am facing now. I was a wide-eyed 17 year old when I decided to sign up for boot camp. I was thrilled at the idea of being able to serve my country even though at the time, I was not conscious of what that actually meant. 2 weeks after I arrived at boot camp, America was struck terrorists. 9/11 was the biggest nightmare everyone both in the civilian and military field had to deal with. While I was trying to train and concentrate on learning the art of war, a lot of things were going on with my family back home. I was also being pressured to come home by my parents who feared that I would be sent off to Afghanistan. The last think they wanted was to lose a daughter to the war and truth be told, I could feel their fear because I too was afraid of what the cards of fate may have been holding for my future. I began to have bouts of depression and my officers noticed a marked change in my personality. They knew that I was not fit to serve. So at the age of 18, before I could see any real action, I was discharged from the service due to a medically documented Personality Disorder. It was a case of â€Å"Too young, too soon† for me and I was so confused regarding what I really wanted to be and do that I had to be placed by the military doctor on Zoloft medication in order to deal with my anxiety and depression. After I left the service, I got over the depression and started to lead a normal civilian life. The thought of what might have been had I not left the service still continues to haunt me so at the age of 24, I want to go back to what I had left and try to see if I can still follow the road and see where it takes me. In fact, as early as 2 years before I got married, I had already contemplated going back to the service as a National Guard but put it off because I told myself that when I went and got myself that waiver, I was going to do it for all the right reasons and that I would not make the same mistake twice. So when I was sure that I had the courage to go get the waiver and see my decision through to the end, I called my husband and relatives to a conclave. I explained to them that I wanted to seek stability in my life. I associated this stability with the opportunity to pick up where I left off, that is, serving my country regardless of the danger to my person. My time for soul searching is over, it is now time for me to prove that I have what it takes to survive in this world on my own. My husband did not need much convincing because he was raised in a military family and fully supports my efforts to have a career in a field that will make me happy. My parents are still worried about me and are not sure that I am over my personality disorder but after I presented them with my civilian doctors certification that I was fit to serve in the military (see attached certification) , they finally backed down and gave me their blessing. I am presenting myself to you with the hopes that you will also see beyond my youthful error of ways and grant me this second chance to prove that I can be of service to my country in the best way possible. That is by allowing me to return to active duty and service in the military under the National Guard.

Wednesday, January 22, 2020

The Consumption of Alcohol and its Effects on the Body :: Alcohol Health Drug Abuse Essays

The Consumption of Alcohol and its Effects on the Body Alcohol, probably the oldest drug known, has been used at least since the earliest societies for which records exist. Of the numerous types of alcohol, ethyl alcohol is the type consumed in drinking. In its pure form it is a clear substance with little odor. People drink alcohol in three main kinds of beverages: BEERS, which are made from grain through brewing and fermentation and contain from 3% to 8% alcohol; WINES, which are fermented from fruits such as grapes and contain from 8% to 12% alcohol naturally, and up to 21% when fortified by adding alcohol; and distilled beverages (spirits) such as WHISKEY, GIN, and VODKA, which on the average contain from 40% to 50% alcohol. Drinkers may become addicted to any of these beverages. Physical Effects of Alcohol The effects of alcohol on the human body depend on the amount of alcohol in the blood (blood-alcohol concentration). This varies with the rate of consumption and with the rate at which the drinker's physical system absorbs and metabolizes alcohol. The higher the alcohol content of the beverage consumed, the more alcohol will enter the bloodstream. The amount and type of food in the stomach also affect the absorption rate. Drinking when the stomach is filled is less intoxicating than when it is empty; the foods in the stomach, which contain fat and protein, delay alcohol absorption. Body weight is also a factor; the heavier the person, the slower the absorption of alcohol. After alcohol passes through the stomach, it is rapidly absorbed through the walls of the intestines into the bloodstream and carried to the various organ systems of the body, where it is metabolized. Although small amounts of alcohol are processed by the kidneys and secreted in the urine, and other small amounts are processed through the lungs and exhaled in the breath, most of the alcohol is metabolized by the liver. As the alcohol is metabolized, it gives off heat. The body metabolizes alcohol at about the rate of three-fourths of an ounce to one ounce of whiskey an hour. Technically it is possible to drink at the same rate as the alcohol is being oxidized out of the body. Most people, however, drink faster than this, and so the concentration of alcohol in the bloodstream keeps rising. Alcohol begins to impair the brain's ability to function when the blood-alcohol concentration (BAC) reaches 0.

Tuesday, January 14, 2020

Nike Advertisement Analysis

Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one, using repetition, a textbook marketing strategy, to create recognition of the brand. Nike ads are very commonly featured with the same basic elements in all of the printed advertisements they publish. These conventions that are constantly repeated are what help consumers to recognize the advertisement as belonging to Nike very quickly. The conventions that remain present in every Nike ad that help to create brand recognition are the consistent graphic elements, the indelible Nike swoosh and the slogan â€Å"Just Do It. † Nike is an iconic brand. They have made a name for themselves in the world of sports as well marketing. Nike has been one of the few brands whom continue to grow explosively even in the currently upturned market (Kapner). They have achieved this through superior brand management. Consumers will pay more money for a product they think is manufactured well. Nike has done a wonderful job at portraying themselves as a superior sports apparel brand. The â€Å"Just Do It† ad campaign is one that has been known for its detached, determined and unsentimental advertisements (Center for Applied Research). Nike seems above the world, having advertisements that do not focus on current events. They rarely focus on the product, as much as the people showcasing them. They are heroic, noble, fierce looking people (Gould). These ads focus on the intense inward focus of a supreme athlete. This superiority that comes through in the ads is what makes us pay attention to Nike in both in regards to marketing as well as sports products. Graphics are a big part of printed advertisements. Many printed advertisements rely on pictures to get the intended message across. Sometimes, very little words are necessary when a good picture is present. Nike frequently uses pictures of individual athletes or an entire team of athletes, usually wearing Nike products, to promote their brand. One ad, for example, shows a shirtless LeBron James against a black background holding a basketball. The Nike swoosh is present followed by words that say, â€Å"Prepare for combat. † Nike is using LeBron, as a star athlete to sell their product. Nike has also always used, and continues to use guilt to sell products. They print ads that show athletes with the intensity that everyone wishes they possess in regards to their sport (Center for Applied Research). For example, one Nike ad, entitled Inner Drive, shows a woman in brightly colored running gear stretching in front of her house before she runs. The house and the car both look neglected. The consumer gets a feeling that this is an intense and dedicated athlete. She ignores her car because she is so dedicated to running. This is the kind of dedication that people respect and want to emulate. Consumers may feel like they are not serious about their sport, or aren’t giving their best effort if they aren’t wearing Nike. Another approach Nike has used for years is to show only a picture of the product they are trying to sell. This is done primarily with athletic shoe advertisements. For years Nike has taken the route of very plain ads, making the shoe the most exciting thing on the page. In the 90s, for example, Nike published a series of ads promoting the new air max line. These ads depicted various kinds of shoes, whether they are running shoes, tennis shoes, or basketball shoes, and that was it. Only the shoes were present on the page, with a sentence or two of text, and a logo coupled with the slogan in the corner. Another more recent ad that has this same format is one that advertises for LeBron James’ sixth pair of basketball shoes. The ad shows a picture of these shoes, and only the words â€Å" The Six. † These two types of graphics elements are some of the key elements that help consumers recognize the Nike brand. Another common theme of the Nike advertisement campaign is their logo, the swoosh. Logos, also called logotypes, are a graphic representation or symbol of a company name, trademark or abbreviation, often uniquely designed for ready recognition (Dictionary. com). Nike uses the swoosh to help consumers associate things like hard work, commitment, and tenacity with their brand (Center for Applied Research). The swoosh can be used just like a signature. This logo appears on products themselves, as well as the advertisements for those products. This way consumers know that a swoosh, and everything it is shown with, means Nike. Every shoe Nike makes and every ad they publish displays a swoosh prominently for everyone to see. It is this consistency that makes the swoosh effective. If the swoosh were only present some of the time it would not be as synonymous with Nike as it is today. Slogans are a key element in brand identity. A slogan is a phrase that a company uses for consumers to easily associate something with that particular brand (Dictionary. om). Nike uses the slogan â€Å"Just Do It† to link advertisements and ideas to their company. This slogan is found on many products and almost all pieces of advertisement. When someone hears â€Å"Just do it† they think of Nike. We have been conditioned to think this way. Some ads depict a blank page showing only the Nike swoosh and the slogan. These simple advertisements ar e an effective way to advertise the products and link the slogan with the logo for further brand recognition. Nike has been a force in the sports universe for 46 years. The 80s and 90s marked the birth of the â€Å"Just Do It† ad campaign. Since then Nike has become a staple of American culture. The products Nike manufactures have changed. They have expanded and grown as a company. However one thing has remained constant over the years. Although Nike has made so many different products, and most people couldn’t recall what was the popular shoe in 1985, most everyone knows The Nike swoosh and the phrase â€Å"Just Do It. † The marketing genius that went into creating the consistent graphics, the swoosh logo, and the popular slogan, â€Å"Just Do It† is the reason why America knows and respects the Nike brand and their products, and will continue to do so for many more years to come.Works CitedCenter for Applied Research. â€Å"Mini-case Study: Nike’s â€Å"Just Do It† Advertising Campaign.† Print. Gould, Thomas. â€Å"Advertising Campaigns: Great Campaigns.† (2006). Web. Kapner, Suzanne. â€Å"With Sneaker Glut at Stores Easing, Nike Is Slowly Getting Back on Its Feet.â €  Los Angeles Times [Los Angeles] 4 July 1998. Print. Nike. Advertisement. 1st Round Athletics. Nike, 2009. Web . Nike. Advertisement. GenXXL. Web. . Nike. Advertisement. The Future of Ads. Web. . Dictionary.com | Find the Meanings and Definitions of Words at Dictionary.com. Web. 3 Dec. 2010. . Nike Advertisement Analysis Advertisements have been used for years to sell products. As long as there have been consumers there have been ads, although in many different media. Different companies or groups release ads to promote a certain product, idea, or brand. Nike is no exception. Nike has been a leading brand in sports for 46 years. They are most known for their athletic shoes, but Nike manufactures all sorts of athletic apparel as well as equipment. Nike publishes many printed advertisements every day. Their ad campaign has been an iconic one, using repetition, a textbook marketing strategy, to create recognition of the brand. Nike ads are very commonly featured with the same basic elements in all of the printed advertisements they publish. These conventions that are constantly repeated are what help consumers to recognize the advertisement as belonging to Nike very quickly. The conventions that remain present in every Nike ad that help to create brand recognition are the consistent graphic elements, the indelible Nike swoosh and the slogan â€Å"Just Do It. † Nike is an iconic brand. They have made a name for themselves in the world of sports as well marketing. Nike has been one of the few brands whom continue to grow explosively even in the currently upturned market (Kapner). They have achieved this through superior brand management. Consumers will pay more money for a product they think is manufactured well. Nike has done a wonderful job at portraying themselves as a superior sports apparel brand. The â€Å"Just Do It† ad campaign is one that has been known for its detached, determined and unsentimental advertisements (Center for Applied Research). Nike seems above the world, having advertisements that do not focus on current events. They rarely focus on the product, as much as the people showcasing them. They are heroic, noble, fierce looking people (Gould). These ads focus on the intense inward focus of a supreme athlete. This superiority that comes through in the ads is what makes us pay attention to Nike in both in regards to marketing as well as sports products. Graphics are a big part of printed advertisements. Many printed advertisements rely on pictures to get the intended message across. Sometimes, very little words are necessary when a good picture is present. Nike frequently uses pictures of individual athletes or an entire team of athletes, usually wearing Nike products, to promote their brand. One ad, for example, shows a shirtless LeBron James against a black background holding a basketball. The Nike swoosh is present followed by words that say, â€Å"Prepare for combat. † Nike is using LeBron, as a star athlete to sell their product. Nike has also always used, and continues to use guilt to sell products. They print ads that show athletes with the intensity that everyone wishes they possess in regards to their sport (Center for Applied Research). For example, one Nike ad, entitled Inner Drive, shows a woman in brightly colored running gear stretching in front of her house before she runs. The house and the car both look neglected. The consumer gets a feeling that this is an intense and dedicated athlete. She ignores her car because she is so dedicated to running. This is the kind of dedication that people respect and want to emulate. Consumers may feel like they are not serious about their sport, or aren’t giving their best effort if they aren’t wearing Nike. Another approach Nike has used for years is to show only a picture of the product they are trying to sell. This is done primarily with athletic shoe advertisements. For years Nike has taken the route of very plain ads, making the shoe the most exciting thing on the page. In the 90s, for example, Nike published a series of ads promoting the new air max line. These ads depicted various kinds of shoes, whether they are running shoes, tennis shoes, or basketball shoes, and that was it. Only the shoes were present on the page, with a sentence or two of text, and a logo coupled with the slogan in the corner. Another more recent ad that has this same format is one that advertises for LeBron James’ sixth pair of basketball shoes. The ad shows a picture of these shoes, and only the words â€Å" The Six. † These two types of graphics elements are some of the key elements that help consumers recognize the Nike brand. Another common theme of the Nike advertisement campaign is their logo, the swoosh. Logos, also called logotypes, are a graphic representation or symbol of a company name, trademark or abbreviation, often uniquely designed for ready recognition (Dictionary. com). Nike uses the swoosh to help consumers associate things like hard work, commitment, and tenacity with their brand (Center for Applied Research). The swoosh can be used just like a signature. This logo appears on products themselves, as well as the advertisements for those products. This way consumers know that a swoosh, and everything it is shown with, means Nike. Every shoe Nike makes and every ad they publish displays a swoosh prominently for everyone to see. It is this consistency that makes the swoosh effective. If the swoosh were only present some of the time it would not be as synonymous with Nike as it is today. Slogans are a key element in brand identity. A slogan is a phrase that a company uses for consumers to easily associate something with that particular brand (Dictionary. om). Nike uses the slogan â€Å"Just Do It† to link advertisements and ideas to their company. This slogan is found on many products and almost all pieces of advertisement. When someone hears â€Å"Just do it† they think of Nike. We have been conditioned to think this way. Some ads depict a blank page showing only the Nike swoosh and the slogan. These simple advertisements ar e an effective way to advertise the products and link the slogan with the logo for further brand recognition. Nike has been a force in the sports universe for 46 years. The 80s and 90s marked the birth of the â€Å"Just Do It† ad campaign. Since then Nike has become a staple of American culture. The products Nike manufactures have changed. They have expanded and grown as a company. However one thing has remained constant over the years. Although Nike has made so many different products, and most people couldn’t recall what was the popular shoe in 1985, most everyone knows The Nike swoosh and the phrase â€Å"Just Do It. † The marketing genius that went into creating the consistent graphics, the swoosh logo, and the popular slogan, â€Å"Just Do It† is the reason why America knows and respects the Nike brand and their products, and will continue to do so for many more years to come.Works CitedCenter for Applied Research. â€Å"Mini-case Study: Nike’s â€Å"Just Do It† Advertising Campaign.† Print. Gould, Thomas. â€Å"Advertising Campaigns: Great Campaigns.† (2006). Web. Kapner, Suzanne. â€Å"With Sneaker Glut at Stores Easing, Nike Is Slowly Getting Back on Its Feet.â €  Los Angeles Times [Los Angeles] 4 July 1998. Print. Nike. Advertisement. 1st Round Athletics. Nike, 2009. Web . Nike. Advertisement. GenXXL. Web. . Nike. Advertisement. The Future of Ads. Web. . Dictionary.com | Find the Meanings and Definitions of Words at Dictionary.com. Web. 3 Dec. 2010. .

Sunday, January 5, 2020

Literary Analysis Of Virgils The Aenied By Virgil

Lucas Castelo Branco Dr. Myers/Dr. Powell CIV 11/20/2017 The Aenied The Aenied by Virgil was written during the Augustan period and is ranked among the greatest works of Latin literature. The epic poem narrates the legendary story of a Trojan called Aeneas destined to become the Romans’ ancestor. The poem was originally written in Latin and later translated to English. The excerpt is derived from an instance where Neptune stepped in to help Aeneas the Trojan when the stormy waves were sent to end his journey to Italy from Troy. The stormy winds were caused by Aeolus with the help of Juno. Juno had a grudge against the Trojans, which prompted her to call Aeolus, god of winds, to cause havoc for them. In the excerpt, Neptune, god of the†¦show more content†¦For instance, the first sentence in the poem excerpt contains the words tumults and ignoble. From these words, the author attempts to make it known to the reader the magnitude of the noise disturbance. He goes further to describe their motions as ‘mad’ and ton gues as loud. He seems infuriated by the causers of the disorders, Juno and Aeolus, and their actions in particular, and he condemns their actions by pointing out the evil or foul in them. The following line is similar to the first in regard to the content and the goal of the author. His main goal is to demonstrate how bad and irritable the action of the perpetrators is by spelling them out and describing the manner in which they accomplish them. In that stanza, he states, â€Å"and stones and brands in rattling volleys fly† to describe the manner in which they accomplish their evil acts. The line can also be understood to reveal the irritable nature of their actions by demonstrating the motion or speed of their undertaking. The words rattling, volleys and fly all describe the rapidness and quick succession of the motion of the irritable sounds. The second part of the stanza directs slur to Juno and Aeolus and displays the ‘badness’ of their actions. He uses â₠¬Å"rustic arms† to describe them and â€Å"fury can supply† to demonstrate their degree of evil intentions (David). In the third stanza, Neptune